Website Design & Development

Conversion-Focused Websites

Fast, mobile-first, SEO-ready WordPress sites designed to turn visitors into leads and customers.

  • βœ… Mobile-first UI/UX
  • βœ… Blazing Speed (Core Web Vitals)
  • βœ… SEO-ready content architecture

No pressure β€” just an honest audit and clear next steps.

Why It Matters

Your Website Should Sell,
Not Just Look Good.

We build websites as growth engines β€” clear UX, fast performance, and persuasive content that guide visitors to take action.

  • βœ… 53% of users leave if a page takes > 3 s to load.
  • βœ… Mobile-first UX boosts engagement & leads.
  • βœ… Clear funnels = more calls, forms & WhatsApp chats.
See Our UX Approach β†’
Traffic

Traffic

➜
UX Flow

UX Flow

➜
Trust

Trust

➜
CTA

CTA

➜
Lead

Lead

Our Proven Methodology

The 3 Pillars of High-Performance Sites.

UX & Information Architecture

Intuitive navigation, scannable content, and persuasive micro-copy mapped to user intent.

Speed & Technical Excellence

Core Web Vitals, optimized images, caching / CDN, clean code, and a lightweight, secure stack.

CMS & Maintainability (WordPress)

Easy to edit with Elementor / Astra, scalable templates, and secure plugin hygiene.

Our Capabilities

What We Build.

From simple landing pages to full-scale eCommerce systems β€” built for speed, UX, and conversion.

WordPress Websites

Astra + Elementor Pro builds that are fast, secure, and easy to manage.

Landing Pages (CRO)

Campaign-specific pages with focused messaging, social proof, and high-converting CTAs.

eCommerce (WooCommerce / Shopify)

Conversion-ready stores with optimized product pages and streamlined checkout flows.

UI / UX Design Systems

Figma prototypes, component libraries, and responsive design tokens built for scale.

Custom Functionality

Quotation builders, calculators, forms, and dynamic content modules built for flexibility.

Site Speed Optimization

Image / CDN optimization, caching, and Core Web Vitals tuning for peak performance.

From Strategy to Launch.

A proven, conversion-first workflow that keeps your website fast, usable, and measurable.

Discovery & Audit

Goals, audience, competitors, and benchmarks to define success.

Sitemap & Wireframes

Logical content architecture and UX flows that simplify decisions.

UI Design

Figma screens, components, and micro-interactions that guide action.

Build & Integrations

WordPress / Elementor build, forms, CRM & analytics integrations.

QA, Speed & Launch

Testing suites, Core Web Vitals optimization, deployment, hand-over.

Post-launch support available.

Included in Every Build

Performance & Conversion Checklist.

Every TruGen website passes strict benchmarks β€” from Core Web Vitals to conversion-ready layouts.

Performance Optimization

  • LCP ≀ 2.5 s, CLS ≀ 0.1, TBT ≀ 200 ms
  • Image optimization (WebP / AVIF) + lazy-loading
  • Caching & CDN (LiteSpeed / Cloudflare) + minify / merge assets
  • Script defers, font-display: swap, critical CSS extraction

Conversion & SEO Architecture

  • Clear hero messaging & above-the-fold CTA
  • Trust blocks β€” testimonials, client logos, or guarantees
  • On-page SEO (semantic HTML, meta tags, schema markup)
  • Lead capture β€” forms, WhatsApp, callback, live chat

What We Build With.

Our trusted tech stack ensures speed, scalability, and security for every website we launch.

WordPress logo

WordPress + Astra + Elementor Pro
Lightweight, flexible, and client-friendly CMS foundation.

WooCommerce logo

WooCommerce / Shopify
Reliable eCommerce platforms built for growth and security.

Figma logo

Figma
Collaborative design systems & clickable UI/UX prototypes.

GSAP animation logo

GSAP / Vanilla JS
High-performance, smooth animations β€” Elementor-safe with on-load init.

Cloudflare logo

LiteSpeed / Cloudflare + WP Rocket
Blazing speed stack with caching, CDN, and compression.

Google Analytics logo

GA4 + GTM + Clarity
Full analytics suite: event tracking, funnels, heatmaps.

RankMath logo

Rank Math / Yoast SEO
On-page optimization, schema, and content insights.

reCAPTCHA logo

reCAPTCHA + SMTP
Secure forms and reliable email delivery.

Updraft logo

Updraft + Wordfence
Automatic backups & firewall security layer.

Choose What Fits Your Growth Stage.

From launch-ready websites to full-scale eCommerce builds β€” TruGen crafts solutions tailored to every business stage.

Starter Site

For small businesses or startups that need a credible online presence.

  • 1–5 pages, brand theme
  • Contact forms & WhatsApp
  • Mobile optimization
  • Speed-tuned foundation
Get a Custom Quote β†’

Commerce Site

For businesses selling online.

  • WooCommerce / Shopify build
  • Product management & filters
  • Payment gateways & checkout UX
  • eCom analytics & funnel reports
Get a Custom Quote β†’

Timelines, Speed & Maintenance β€” Answered.

All your common website questions, simplified for clarity.

Typically 2–6 weeks, depending on page count, custom features, and your feedback turnaround.
Yes β€” every site is tuned for Core Web Vitals, with on-page SEO, schema, and clean code structure pre-implemented.
Absolutely β€” we use Elementor templates and provide a short training video so your team can update content anytime.
Yes β€” we connect HubSpot, Zoho, or Bitrix24, plus GA4 events and WhatsApp chat deep links for instant tracking.
We can fully manage your hosting, uptime, backups, plugin updates, and Wordfence security β€” monthly or annual retainers available.

Your Website Powers Every Channel.

From social feeds to search results, your site’s architecture and storytelling amplify every marketing effort.

Social Media Marketing

Consistent brand storytelling from your site to your social feeds.

Learn More β†’

Performance Marketing (PPC)

CRO-driven landing pages that amplify your ad ROI.

Learn More β†’

SEO & Content

Structured content architecture that fuels organic growth and visibility.

Learn More β†’

Ready to Turn Your Website Into a Growth Engine?

Let’s design a fast, mobile-first site with clear funnels, analytics, and results.

No sales pitch β€” just a clear plan for growth.

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