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NovaBuild Realty — Real Estate Growth Story
From inconsistent enquiries to predictable lead quality — a strategy-led performance turnaround.
Read the Results ↓Snapshot
- Audience: End-users + Investors (2/3/4 BHK)
- Geography: Chandigarh • Mohali • Panchkula + NCR
- Platforms: Meta Ads, Google Search, WhatsApp
- Budget Tier: ₹2–4L / month
The Challenge
NovaBuild was getting enquiries, but lead quality was inconsistent. CPL was rising, creatives were not mapped to user intent, and the funnel had tracking gaps. Landing pages lacked clarity and speed, resulting in drop-offs.
Our Strategy
- Audience segmentation: end-user vs investor intent
- Creative testing sprints: amenities, location, and price-value hooks
- Landing page rebuild: speed + trust panels + friction removal
- WhatsApp follow-up flows: instant replies + qualification questions
- Retargeting structure: view-content vs engaged vs lead warmers
Execution Gallery
Results That Mattered
We improved lead quality by matching creatives to intent, speeding up the landing experience, and building a WhatsApp qualification flow. Retargeting captured high-intent users and reduced wastage.
“The biggest change was lead quality. Our team finally had clarity on what’s working, and follow-ups became faster with WhatsApp flows.”
Intent Creative reduced low-quality leads.
Landing Speed improved form completion.
Retargeting converted warm users faster.
Turning Clicks into Conversions.
We measure success where it matters — performance, ROI, and brand trust.
“TruGen didn’t just market our brand — they built our digital foundation.”