Social Media Strategy & Calendar Planning
Monthly content roadmap aligned with your business goals, seasons, and campaigns so every post has a purpose.
Social Media Marketing that Turns Scrollers into Customers.
We combine content, community, and performance marketing to grow your brand organically and through paid campaigns — on the platforms your customers actually use.
- ✅ Content calendar & brand storytelling
- ✅ Community management & reputation
- ✅ Paid social ads for ROI (Meta, LinkedIn, etc.)
Organic Growth & Paid Strategies Under One Roof.
TruGen’s Social Media Marketing service is built as a complete growth system — not just random posting. From content calendars and creative production to community management, influencer campaigns, and paid ads, we design a connected journey that moves your audience from awareness to action.
- Strategic content calendar for every month
- Consistent brand look & voice across platforms
- Active replies to comments, DMs, and brand mentions
- Campaigns amplified through targeted ads & influencers
What’s Included in Social Media Marketing
Everything you need for complete social media growth — all under one roof.
Page Setup & Optimization
Professional setup and optimization for Instagram, Facebook, LinkedIn, YouTube, and Twitter/X — bios, highlights, keywords, and visual branding.
Content Creation (Posts, Reels, Stories, Carousels, GIFs)
High-quality visuals and copy crafted for engagement — reels, static posts, stories, carousels, and micro-videos tailored to each platform.
Community Management
Daily comment replies, DM responses, and brand reputation monitoring to build trust and stay present with your audience.
Hashtag Research & Influencer Collaborations
Data-backed hashtag sets and influencer shortlist + campaign structure to extend your organic reach and credibility.
Paid Social Ads (Meta, LinkedIn, etc.)
Performance-driven campaigns for awareness, leads, and sales — with clear tracking, optimization, and reporting.
How We Work on Your Social Media.
A clear, 5-step process from research to ROI.
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Research & Audit
We analyze your current social profiles, competitors, audience behavior, and past performance to understand where you stand.
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Strategy & Calendar
We define content pillars, themes, posting frequency, and campaigns — and convert them into a clear monthly calendar.
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Content Production
We design posts, reels, stories, and captions aligned with your brand voice and objectives, ready to publish.
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Launch & Community
We publish content consistently, manage comments & DMs, and keep your profiles active & on-brand.
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Analytics & Optimization
We monitor post performance, audience growth, and conversions, then refine the strategy to improve results every month.
Proof of Performance.
Real numbers from real social media campaigns.
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From sporadic posting to structured content calendar — engagement and saves increased significantly in 90 days.
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Performance creatives and audience segmentation turned ad spend into profitable customer acquisition.
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Optimized lead-gen funnels and retargeting reduced cost per lead while maintaining quality.
What Our Clients Say.
Brands that trusted TruGen with their social media.
“From inconsistent posts to a clear strategy — we finally understand what’s happening on our social pages and what it’s delivering.”
Arjun Mehta
Founder, Startup Brand
“Reels, stories, and ads now work together. Our inbox and enquiries have visibly increased.”
Sneha Kapoor
Marketing Head, Retail Brand
“Their reporting and response rate have made social marketing measurable for us.”
Rohan Khanna
Director, Real Estate GroupSocial Media is Just One Part of Your Growth Engine.
Combine SMM with SEO, PPC, and Content Marketing for compounding results.
Search Engine Optimization (SEO)
From on-page fixes and technical SEO to backlinks and Local SEO, we help your website rank — so when your social audience searches, they find you.
- On-page & off-page optimization
- Technical SEO (speed, mobile, schema)
- Keyword research & competitor analysis
- Backlink strategy & outreach
- Local SEO (Google Business Profile)
- Content SEO (blogs & landing pages)
Paid Advertising / PPC (Performance Marketing)
Targeted campaigns on Google, Meta, and LinkedIn that focus on ROAS — not just clicks.
- Google Ads (Search, Display, YouTube, Shopping)
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads for B2B
- Conversion tracking & A/B testing
- ROAS optimization & budget management
Content Marketing
Long-form and short-form content that educates, nurtures, and converts.
- Blog writing, website copy, PR articles
- Guides, case studies, and e-books
- Video content (reels, explainers, ad videos)
- Ad copy & CTA-driven microcopy
- Content repurposing (blogs → reels, carousels, shorts)
Social Media Marketing FAQs.
Most clients begin to see improved engagement and audience response within 4–8 weeks, depending on posting frequency and campaign type.
Not at all. We help identify where your target audience spends the most time and focus efforts there for better ROI.
Access to your brand assets, goals, and communication tone. We handle the rest — from strategy to execution.
Absolutely. Organic growth builds authority, and paid ads amplify it once you’re ready for scale.
Through engagement rates, conversions, reach, and ROI analytics — all tracked transparently in our monthly reports.