GA4 & Google Tag Manager
Track every form fill, call, and conversion event accurately across your funnels.
Performance Marketing • Google & Meta Ads
Performance Marketing that Pays for Itself.
We design ROI-focused campaigns across Google, Meta, and LinkedIn — backed by proper tracking, funnels, and optimization, not guesswork.
- ✅ Google Ads, Meta Ads, LinkedIn Ads
- ✅ Conversion tracking & analytics dashboards
- ✅ Remarketing funnels & ROAS optimization
No spam. Just honest insights into what your ads can do.
Overall ROAS
3.8×
30-day rolling average
Cost per Lead
₹120
-42% vs last month
Conversion Rate
7.4%
Landing page optimized
Google Ads
Meta Ads
LinkedIn Ads
Performance Marketing Built Around ROAS, Not Just Traffic.
TruGen’s Performance Marketing service combines media buying, funnel strategy, and analytics. From search and social ads to lead funnels and retargeting, every campaign is built to move your audience from click to customer — with clear numbers at every step.
- ✅ Full-funnel strategy: traffic, conversion, retention.
- ✅ Cross-channel ads across Google, Meta, and LinkedIn.
- ✅ Conversion tracking set up properly from day one.
- ✅ Monthly reporting that ties spend to revenue or leads.
What’s Included in Our Performance Marketing
Google Ads Strategy & Management
Search, Display, YouTube, and Shopping campaigns built around your goals — from lead-gen to e-commerce sales.
Meta & LinkedIn Campaigns
Full-funnel campaigns on Facebook, Instagram, and LinkedIn with audience segmentation, creatives, and copywriting.
Conversion Tracking & Pixels
Proper setup of GA4, pixels, events, and tags so every click and form fill is tracked and attributed.
Funnel & Landing Page Optimization (CRO)
Landing page structure, messaging, CTAs, and forms tweaked to convert more of your paid traffic.
A/B Testing & Experimentation
Systematic testing of creatives, audiences, and offers to keep performance improving over time.
ROAS, CPL & CAC Reporting
Clear dashboards and reports showing cost per lead, return on ad spend, and key growth numbers.
Where We Run Your Ads & How the Funnel Works
Awareness
YouTube, Display & Reels create visibility and reach.
Consideration
Search ads & feed content build intent and interest.
Conversion
Lead forms & landing pages drive measurable actions.
Retention
Email, WhatsApp & remarketing sustain engagement.
Google Ads
Search, Display, YouTube & Shopping campaigns aligned to your acquisition goals.
Leads • Sales • CallsMeta Ads (Facebook & Instagram)
Creative-led campaigns for leads, sales & retargeting through dynamic visuals.
Conversions • Purchases • RetargetingLinkedIn Ads
B2B campaigns targeting decision-makers with lead forms & content offers.
Demo Bookings • B2B LeadsHow Our Performance Marketing Process Works
A proven, data-driven system that turns ad spend into measurable growth.
🔍
Discovery & Audit
We review your ad accounts, landing pages, and analytics to understand current performance.
🧠
Strategy & Funnel Design
Define audiences, offers, and funnel structure tailored to your growth goals.
📡
Setup & Tracking
Implement GA4, pixels, conversions, UTMs, and dashboards — all before scaling.
🚀
Launch & Optimize
Go live with daily monitoring, A/B tests, and smart budget allocation.
📊
Scale & Report
Scale winning campaigns with ROAS focus and transparent reporting.
Proof of ROI.
Real results from campaigns engineered for measurable returns.
What We Use to Measure and Optimize.
From pixels to dashboards — every campaign is engineered for clarity, accuracy, and scalability.
From pixel setup and custom events to UTM conventions and GA4 goals, we ensure that every form fill, call, and purchase is trackable — so scaling decisions are made from data, not assumptions.
Meta Pixel
Improve optimization and remarketing precision across Facebook & Instagram.
LinkedIn Insight Tag
Attribute B2B conversions and high-intent leads to your LinkedIn campaigns.
Looker Studio Dashboards
Visualize campaign ROI, audiences, and performance in real-time dashboards.
CRM Integrations
Sync leads & deals with HubSpot, Zoho, or Bitrix24 for full-funnel visibility.
Heatmaps & Behavior Tools
Use Hotjar or Clarity to understand post-click behavior and UX friction.
Ads, Budgets & Timelines — Answered.
The most common questions we get about Performance Marketing — simplified.
You can start small — even ₹300/day on Meta or ₹500/day on Google. What matters more is consistent testing and optimization, not large budgets.
We typically see early traction within 2–3 weeks, with consistent optimization over 45–60 days for sustainable ROI.
Yes. We can audit and optimize your current Google, Meta, or LinkedIn ad accounts for better tracking and performance.
You’ll receive clear dashboards (GA4 / Looker Studio) and monthly reports showing spend, leads, ROAS, and key insights.
Absolutely. TruGen’s in-house team designs high-performing ad creatives, videos, and copy aligned with your brand and goals.
Ads Work Best with the Right Ecosystem.
Performance Marketing scales fastest when combined with social, search, and content — all working together for growth.
Social Media Marketing
Create awareness and warmer audiences that fuel your performance ads through retargeting and engagement.
Learn More →Search Engine Optimization
Drive organic discovery and long-term visibility, supporting your paid campaigns with trust and search intent.
Learn More →Content & CRO Strategy
Craft high-performing landing pages, hooks, and ad copy that convert ad clicks into real customers.
Learn More →
Performance Marketing • Google • Meta • LinkedIn
Ready to Turn Your Ad Spend into a Growth Engine?
Let’s audit your current campaigns and build a performance roadmap that aligns with your goals and budget.
No pressure. Just a clear look at what your ads can really do.